About FavoredBy

The ultimate favorite products by other parents who have been there and done that!

Favored.by makes discovering and sharing baby products fun and easy, by focusing on your ultimate favorite products. Think of it as the cliff notes version of the best baby products. Why your ultimate favorite? Because we don’t ask our friends what their second favorite is.

Our Team

Co-founder & Spokesperson

Celebrity mom, entrepreneur, philanthropist and former Miss USA. Executive producer and co-host of “Hollywood Today Live”.

Co Founder

Michelle is an entrepreneur with over 10+ years industry experience for start-up companies within the digital media landscape focused on building content/media websites and mobile applications. And ten years experience in product and technology management at AOL.
In her personal life, Michelle is a proud mother of three and wife to her high school sweetheart. Between the kids sports, friends and an active family life, she volunteers for the WRTC (Washington Regional Transplant Consortium) and sits on board of her kids schools.

Chief of Strategic Partnerships

Anthony is an entertainment attorney and Co-Founder of Cinemore Media, LLC, a TV/Film/Digital Production Company thatcurrently has a first look deal with Trium Entertainment. In 2010, Anthony and Ali Landry partnered on creating Spokes-moms events, which developed and produced the annual Celebrity Red CARpet event, which helped raise national awareness about car seat safety. Anthony and Ali continued to forge their relationship by creating Favored.by with a talented and experienced team. Anthony will leverage his relationships in Hollywood to form strategic celebrity licensing partnerships and brand opportunities. Anthony has consulted for many online startups in business affairs and creative marketing.

Co-Founder & VP of Brand Management

Highly accomplished Social Media Technology Manager with extensive experience in effective social media marketing techniques, web analytics and a broad knowledge of many social media platforms. Saarah currently holds a BS in Computer Engineering from UCR, a Masters in Systems Architecture and Engineering Management from USC and a degree in Marketing with an emphasis in Social Media & Web Analytics from UCLA.

Co-Founder & Product Strategist

Marcela Shine is an entrepreneur, philanthropist and most importantly – a proud working mom.  A proven leader with deep analytical skills and a passion for problem-solving; she helps companies grow and compete in today’s ever-changing digital environment.

She has held CEO, COO, and Product Strategy positions in venture-backed software as a service startups. Marcela is a partner in Avanzar Ventures, which makes seed investments in online marketing technology. She also serves on the advisory board of multiple non-profits including The Tutu Project (for Carey Foundation) and Primero Lo Primero. Marcela was born in Medellin, Colombia and has deep ties to her community there.

eder-holguin-author-entrepreneur-founder
Co-Founder & Marketing Strategist

Eder Holguin is a best-selling author, award-winning Serial Entrepreneur, Digital Sales and Marketing Expert with more than 16 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. His clients range from brand name Fortune 500 companies to innovative start-ups.  Eder is the CEO of OneQube and Co-Founder of FavoredBy.com.

In his personal life, Eder is the proud father of two daughters, whom are out exploring the world on their own.  He and his wife now focus on their passion for animals.  They have saved the lives of hundreds of dogs, and are avid horseback riders.

Meet Our Influencers

Social Media Influencer