In Summary: Coke’s new drink is taking a surprising turn in releasing a much healthier soda. If the product does well in Japan, America may soon get the chance to try it themselves.
recently unveiled a new soda with an ingredient that’s sure to go down smoothly with its customers: dietary fiber.
The beverage company introduced the product, which is called Coca-Cola Plus, in February. The soda is only sold in Japan and contains five grams of indigestible dextrin (which is a form of dietary fiber).
According to an announcement from Coke back in February, the product is a part of Coca-Cola Japan’s Food of Specified Health Use (FOSHU) drinks. FOSHU drinks are meant to appeal to Japan’s health conscious consumers who are 40 and older. Coke, which has had a popular FOSHU tea drink in the market since 2014, said it took over a decade to research and develop Coke Plus, which was recently approved by the Japanese government. However, people aren’t too sure if its “healthy” claims will actually do that much to help consumers.
“Drinking one Coca-Cola Plus per day with food will help suppress fat absorption and help moderate the levels of triglycerides in the blood after eating,” the company claimed in a press release.
Companies adding dietary fiber to its drinks is nothing new. Pepsiadded dietary fiber to drinks in its Japanese market a few years ago and made similar claims about…