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MEET THE TEAM
Eder Holguin is a Serial Entrepreneur, Digital Sales and Marketing Expert with more than 16 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. His clients range from brand name Fortune 500 companies to innovative start-ups. Eder was the Founder and CEO of Ideal Media, a content discovery platform which was acquired by Finam Holdings. As a child, he left a frightening home life and lived homeless in the streets of Medellin, Colombia during the time of the Medellin cartel, when violence and drug lords ruled. His remarkable is captured in vivid detailed in the best-selling book “Dreaming of Hope Street” and details how he went from living on the streets to becoming a successful Entrepreneur. He is currently active in the online industry speaking circuit and serves as an Executive Advisor to several privately-held companies.
Celebrity mom, entrepreneur, philanthropist and former Miss USA. Executive producer and co-host of “Hollywood Moms Club” with Allison Sweeney. Spokesperson/brand ambassador for numerous leading brands: Doritos, Yum Brands, State Farm Insurance, and Cocoa Butter.
Highly accomplished Social Media Technology Manager with extensive experience in effective social media marketing techniques, web analytics and a broad knowledge of many social media platforms. Saarah also has ten years of experience in software engineering including design, code, test, maintenance and debugging. She currently holds a BS in Computer Engineering from UCR, a Masters in Systems Architecture and Engineering Management from USC and a degree in Marketing with an emphasis in Social Media & Web Analytics from UCLA.
Faith Vera is a busy military wife and mother to Linda, Elijah Brady, and her dog, Cloud. She co-founded the nonprofit program Celebrate the Military Child. She is a baby product adviser to celebrities, works full time in accounting, is a Babble Contributor, and she writes a blog, FaVeMom.com. On December 4, 2010, she received The California Commendation Medal for meritorious achievement. She is actively involved with Operation Shower and the “Welcome Me Home” Project with Michelle Penn. In addition, she is a Family Assistance Network Specialist Volunteer with Operation Ready Families and is a suggested user on Favored.by.
Anthony is a licensed entertainment attorney in the State of California and Co-Founder of Cinemore Media, LLC, a TV/Film/Digital Production Company and currently has a first look deal with Trium Entertainment. In 2010, Anthony and Ali Landry partnered on creating Spokes-moms events, which developed and produced the annual Celebrity Red CARpet event, which helped raise national awareness about car seat safety. Anthony and Ali continued to forge their relationship by creating Favored.by with a talented and experienced team. Anthony will leverage his relationships in Hollywood to form strategic celebrity licensing partnerships and brand opportunities. Anthony has consulted for many online startups in business affairs and creative marketing.
As Chief Financial Officer, Shandy brings over 20 years of financial management experience and expertise to the organization. During that time he has managed production and corporate finance teams for television programming and digital ventures at Paramount Pictures, Spelling Television, MTV Networks and Reveille. He has extensive experience in all financial aspects of the business including accounting practices, budgeting, financial planning, interfacing with the financial community, financial analysis, mergers and acquisitions, ventures and start-up enterprises, and monitoring of financial performance. Shandy received his CPA from Deloitte & Touche and his MBA from the UCLA Anderson School of Management.
Michelle is an entrepreneur, wife, and busy mother of three. She is the Founder of I Spy Productions, LLC., that owns NiniMode.com, an online retail site where she designs a couture line of nursing shawls. Prior to Favored.by, she Co-Founded two online businesses in the Mom/Baby consumer space and managed teams in both the Interactive Marketing Division and Advertising Technology Division of AOL, Inc for 10 years. Michelle holds a BA in Communications from George Mason University. Michelle is also a member of the National Association of Professional Women and dedicates her free-time to charitable organizations supporting women and children.
Michael has a decorated history of sales in the Software and Healthcare industries. Prior to founding WC Blue Lab in 2011, Michael was the Area Director for a Medical device company where he developed strategic partnerships and increased revenue. At WC Blue Lab, Michael has developed and led a sales team that has generated millions of dollars in revenue in its first year. Michael is also the Co-Founder of Cinemore Media, LLC, a TV/Film/Digital Production company.
Mark is the former Managing Director of Reveille, a company he helped launch in 2002. Mark is responsible for creating and developing a wide range of innovative programming and content for television and online audiences. He has produced more than 750 hours of television, including 11 seasons of NBC’s The Biggest Loser, of which he is co-creator and executive producer. Under his leadership the show has become recognized as a standalone health and lifestyle brand by developing tools and products inspired by the show. The Biggest Loser consumer products program has generated over $150 million in spending with presence at more than 25,000 major retailers to date. He was named to Advertising Age’s 2008 Marketing 50, and he was ranked 11 out of 50 on The Hollywood Reporter’s 2010 Reality Power List.
Self motivated individual with a proven ability to independently initiate, innovate and design complex software applications. With 11+ years of experience in software development and UI design, working as GUI Architect at his current company SNT. He as developed variety of applications ranging from multi-level alien invasion games to complex 3D Interior designing iPhone Apps. Recently developed app has more than 30K downloads and was rated as #27 under Photos & Editing category of App Store.
Dr. Telal Wassel is a Senior Vice President at Science Applications International Corporation (SAIC), a FORTUNE 500® scientific, engineering, and technology applications company in national security, energy and the environment, critical infrastructure, and health. The Company has approximately 40,000 employees. Dr. Wassel is one of the original scientists at SAIC recruited by the company’s board members shortly after its establishment when it was a small, startup research and development company. He has Masters and Ph.D. degrees in Engineering and Applied Science from UCLA. Dr. Wassel served as President or Chairman of several nonprofit cultural and social organizations, and has extensive experience in international business and in social and cultural relationships.
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